Ulta Unveils New Marketing Campaign

According to sources at Ulta, free and beautiful go hand-in-hand when it presents 21 Days of Beauty at stores nationwide.From March 11 – March 31, 21 Days of Beauty will focus on fresh-faced, spring looks and corresponding free gifts-with-purchase, beauty tips, complimentary in-store consultations and live demos from beauty brand experts, according to the company.

Each day throughout 21 Days of Beauty, Ulta will feature two special treats:one “Beauty Steal” and a “Beauty Focus Day.” Beauty Steals include special pricing and “Buy 1 Get 1 Free” offers.Beauty Focus Days offer makeup and skin care specialists who focus on selected brands each day, providing customized makeup tips, trend updates and skin consultations.Appointments for complimentary make-up and skin consultations are recommended by simply signing up at the nearest Ulta Beauty store.

Participants include top cosmetic and skin care brands including:

Bare Minerals
Smashbox
Urban Decay
Pur Minerals
Benefit
Lorac
Stila
Cargo
Too Faced

Tarte
Laura Gellar
Philosophy
Dermalogica
Murad
Mario Badescu
Clarinsonic
Kinerase
Peter Thomas Roth
Strivectin
Bliss
Napoleon Perdis

More info:

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